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phrases about fire
Fight fire with fire
To use equally strong methods as those of the opponent or enemy
Our competitors are discounting heavily so we are going to have to fight fire with fire and drop our prices, too.
To energize, to motivate
Mori-san is preparing a speech that he hopes will fire up our sales force.
Fan the flames
To worsen a problem, (to spread the fire)
Unfortunately, Higuchi-san's comments only fanned the flames of an already heated argument among the design team members.
Put out fires
To handle crises and emergencies
The managers complain that they can't strategize about the future because they spend all their time putting out fires.
Moving or growing rapidly
Call the factory and tell them to triple production because sales are on fire.