phrases about fire

Fight fire with fire

To use equally strong methods as those of the opponent or enemy

“Our competitors are discounting heavily so we are going to have to fight fire with fire and drop our prices, too.”

Fire up

To energize, to motivate

“Mori-san is preparing a speech that he hopes will fire up our sales force.”

Fan the flames

To worsen a problem, (to spread the fire)

“Unfortunately, Higuchi-san's comments only fanned the flames of an already heated argument among the design team members.”

Put out fires

To handle crises and emergencies

“The managers complain that they can't strategize about the future because they spend all their time putting out fires.”

On fire

Moving or growing rapidly

“Call the factory and tell them to triple production because sales are on fire.”